Daily Briefs

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6 March 2020, Friday 

Pakistan’s huge gender gap on mobile-phone ownership

PR Daily Brief | Lakshmi V Menon

On 5 March 2020, the GSMA issued a report stating that amongst the 15 countries surveyed Pakistan had the greatest gender gap of 38 per cent (with male-female percentage ratio of 81:50) with respect to mobile-phone ownership. Disparity over mobile internet usage was higher at 49percent (with male-female percentage ratio of 37:19). Brazil alone had a negative male-female mobile internet usage and ownership correlation with an adult male-female percentage ratio of 84:85. Generally, female mobile internet usage has increased from 44percent in 2017 to 54 per cent. (Dawn, 6 March 2020)
In Pakistan, the male-female smartphone ratio was 37 per cent to 20 per cent; male-female purchase of own devices ratio was 90 per cent to 42 per cent; 53 per cent females and 55 per cent males said mobiles provided access to useful information, and 58 per cent females said it aided daily tasks. 
Despite developments, the gender gap persists with over 300 million lesser women utilising mobile internet usage. Barriers are affordability, lesser awareness, lack of family approval, illiteracy and lack of digital skills. 
GSMA is an organization representing the interests of global mobile operators. Over 16,000 respondents from 15 low-and-middle-income countries were studied for the annual GSMA Intelligence Consumer Survey of 2019. The ‘Mobile Gender Gap Report 2020’ is based on this survey.

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